Your software
tool for recruiting, executive search or staffing
has delivered you a list of applicants to call. However most applicant
tracking or resume databases stop here and let the recruiter
to their own devices. We believe this is a mistake and an
incomplete recruiting software system because the most critical part
of the entire recruitment process are those first few seconds
with the applicant or client. Why should your staffing
software go deaf and dumb on you? With our software,
recruiting, executive search and staffing firms can provide aids for
dealing with applicant objections and the aids can be customized and
evolve as the recruiters learn.
Now that you know exactly
what you want to say when you get a potential applicant on the
phone, you want to be prepared for how they will respond.
Then, of course, if you can predict how the applicant will respond
you will be ready with your response to his or her response and
everything will be wonderful!
Objection 1:
'Sounds good, I'm interested'
Great! Go on and
perform the steps as outlined in the next sections.
Objection 2:
'I don't deal with/like headhunters'
Again, the grand strategy
is to keep the conversation going and get information. Some
good opening questions: 'Did you have a bad experience with one?'
(Don't speak until you get a reply). 'Maybe I'm in the wrong
business, could you tell me why?' 'It would be helpful if I
knew why, so I don't make the same mistake.' 'Bob, suppose you
were the owner of this recruiting firm, and you knew that recruiters
had an image problem. What would you do?' (don't speak
until you get a reply). Then say to him/her that you are
doing exactly that, embellishing of course on your response
depending on what they describe. After this initial statement
and some words of wisdom from them, you can go back to your selling
sequence. 'I think you can agree that there have to be some
very good headhunters. It's just finding them that's the
problem, isn't it? I have found good jobs for people who
otherwise might have taken something less rewarding. Don't you
agree then, that I could be a good guy and that I might be helpful
to you?' Another good technique; infer that only experienced
professionals use executive recruiters. Entry level people
have no choice but to answer ads in the paper and subject their
resume to an endless stream of bureaucratic red tape. If their
resume happens to capture the attention of a personnel agent, it may
be forwarded to the hiring authority. In almost all cases,
professionals are represented to other professionals by executive
recruiters.
Objection 3:
'I am happy with my job'
This should be a two-phase
approach. First phase, get them to talk: 'What about your
job do you like?' When they reply, ask another question to get
more specific information. 'Yes, I can understand that. The
best performers are usually happy with their jobs. I think
good people and job satisfaction go hand and hand, don't you?
How long have you been with the company?' Second phase: 'Yes,
it sure sounds like your company is taking care of you; but what if
you had an opportunity to enjoy all these advantages plus
....' Mention whatever has not been brought out as a plus or
negative. 'Don't you agree that if you had the same advantages
(describe them) at another firm, plus (describe other
advantages) , it might make sense to look into the
opportunity?' Other approaches: 'Great, my client is
only interested in the most qualified applicant, and since you are
satisfied with your current position you wouldn't qualify. Do
you know of anyone who would qualify because he/she may not be as
satisfied as you?' 'That's great. I'm sure you agree
that you are in the minority.' Wait for the yes, then pounce,
'who do you know that's not as fortunate as yourself?' 'If I
do run across an excellent opportunity in your area, would you want
me to pass it by you?'
Objection 4:
'I just started here'
'When did you start?'
'What attracted you to the position?' 'How did you find out
about the position?' 'Did you interview a lot before you
decided?' 'Where did you interview?' 'What type of work
are you doing now?' 'Where was your last job?' 'Who did
you work for there?' 'Why did you leave?' 'What was your
position?' It is pretty obvious here that you are looking for
information that you can work with, for example, potential job
orders from their prior employer or companies where they
interviewed. Some probing questions to find out if they are
completely satisfied: 'What originally interested you in the
position?' 'Now that you have been there for a while, are your
original reasons for accepting valid?' 'What were they?'
Objection 5: 'I
can't talk' and won't provide home number
Not much you can do here,
but this is a good area to emphasize the point that subtle changes
in how the question is asked can bring totally different
results. A lot of average or poor recruiters have a vague idea
of the move to make here but it comes off something like this: 'When
will be a good time to call back?' This is a poorly stated
question that puts the applicant in charge. He/she can reply
in many ways; 'Not this year, I'm on a hot
project.' Or, he/she may just say 'next week' and
continue to waste your time. 'What time do you get to work?'
or 'Could I call you tomorrow, first thing or would tomorrow
afternoon be more convenient?' These are much-better questions
because they assume a time and only give the opportunity to respond
positively.
Objection 6:
'I plan to stay until retirement/project completion' or 'I need
the training/medical coverage'
If they plan to retire
soon, they are probably not good applicant material but they may be
even more valuable if cultivated as a referral source or used as a
'who's who' in their company. Talk to them! If they
answer with anything else repeat the objection. 'You have
until?' Then wait for them to speak with more information.
'If the total opportunity to move right now more than made up
for what you're accomplishing by staying, would it make sense for
you to explore it?' 'Great! Now here is your opportunity ....'
The most important thing is to get a specific date of when the
project, training or need for medical coverage ends. If they
are not retiring, ask for address information to keep them abreast
of the industry with job market information, 'I will leave it to you
to contact me if there is an interest.' Get them to talk about
their job and then go for a referral. 'What would lure you
away?'
Objection 7:
'I'm not interested' and doesn't state a reason
Try to provide something of
possible value and in the exchange get address information. 'We do
send out some very interesting information on the job market,
salaries, interviewing techniques, career suggestions based on first
hand experience,' etc. 'So let me have your address and I'll let you
get back to work.' After they give this, go for the home
number, then go for the birthday. Try to nibble at them and
see if you can get them talking. If you can't, you will at
least come away with a home address. Also, always look for an
opportunity to find the reason for their lack of interest.
Objection 8:
'I'm not interested' because of salary, location, company or
type of work
'Tell me your ideal
job.' 'We cover every firm hiring people in your
profession and the chances are very good that we will have that
opportunity for you when you're ready.' When they respond,
fall back into selling a position or at least try to get a resume or
referrals.