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E-Mail Recruiting: Filling the
Void
Reprinted with the permission of Bill
Radin
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Job boards and phone
calls. If you're like most recruiters, that's how you find
candidates.
While both methods of searching for talent
can be effective, each have their limitations. Phone calls are
labor-intensive and can only be done one at a time. No matter
how fast you talk, there are only so many calls you can make.
Job postings are limitless in
terms of exposure. In theory, a single posting can reach a
million eyeballs. But if your keywords don't match the
candidates' search terms, you'll pass like two ships in
the night.
That leaves a huge void in your
search—a void that can be filled by e-mail.
An Unexploited Resource
With e-mail, you can reach far more candidates
than by phone. And e-mail is more proactive than posting a job
online and waiting for a response. By tapping into your
existing files, you'll save time and effort. And in the
process, you'll stay in touch
with—and
engage—the people
with whom you already have a connection.
The mechanics of e-mail recruiting
are fairly simple to master and easy to implement. Here are
three different types of e-mail recruiting techniques to
try:
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1 |
Niche mailing. These are
personalized messages sent to a short list of candidates
with specific skills and interests. When the right job
comes along, they'll be first in line.
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| 2 |
Broadcast mailing. If
your list of keyword-matched candidates is too large for
a niche mailing, send a hot job alert with the
recipients' first names merged into the greeting.
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| 3 |
Distribution mailing. On
a monthly or quarterly basis, send a content-based
newsletter or report to your entire list of candidates.
Make sure to include items of interest, such as salary
surveys, interviewing tips, industry news, and so forth.
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Niche and broadcast
mailings are great for initiating or supplementing a specific
recruiting campaign. Used sparingly, they can be very
effective in generating candidate flow. But be careful. If
sent too often, they can fatigue or annoy those on the
receiving end.
Distribution mailings will help build
your brand identity, draw traffic to your Web site and expand
your network. To stimulate interest in specific jobs, you can
insert a list of current searches at the top of your
newsletter, with links to more detailed descriptions on
your Web site.
E-mail allows you
to leverage your existing assets, rather than let them grow
fallow. They can bolster your recruiting efforts without
interfering with either your job posting or your daily phone
activity.
And unlike making cold calls, your mail
server never feels the pain of rejection and is happy to
repeat the same script a thousand times without getting bored.
Who could ask for more?
(c)2005 BillRadin.com, All Rights Reserved
5320 Eagleswatch Court, Cincinnati, OH 45230
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Care: 800-837-7224
info@billradin.com
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Contact us: go4recruitingsoftware@go4.bz
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